Jagran Solutions conceptualized, executed and amplified Red Bull Chris Pfeiffer's India Tour via earned media. With the strategy was to hit the target group effectively and engage them in the tour we built the 10 city tour effectively. The sports property was promoted in each city using possible and optimum media options Entertaining shows with multiple performances were planned to engage the target group. Chris Pfeiffer's stunt packed performance on BMW F800 R sports bike left the audience glued to it. Over 65000 live audiences witnessed the shows across 10 cities. The scale was amplified through earned media which reached to more than 119,811,300 people. The tour generated PR Value worth Rs. 3,52,60,732 through 39 print media releases and 21 television coverages.