Life OK! was looking to re-launch Sach Ka Samna while establishing 'Bhrashtachar ke khilaf, sach se nayi shruvaat' as the core proposition. We, at Jagran Solutions realised that in order to spread the word of mouth and raise the TRPs of the new show we have to reach to youth in large numbers and thus identified colleges as the appropriate contact point. A college contact program - Sach Ka Samna 2 -Bhrashtachar ke khilaf, sach se nayi shruvaat was conceptualised. A massive awareness drive was carried in colleges through posters and public interactions. Press conferences were organised in colleges, students participated in a debate with the representatives of Star and Rajeev Khandelwal on stage. Radio partner Big FM amplified the activation on air. Kailash Kher enthralled the audience with the theme song of Sach Ka Samna. The three city activation saw more than 5000 attendees and helped establish the proposition of channel and the show.