With Samsung Champ Deluxe DUOS, a new offering in market, Samsung wanted to create awareness and build hype amongst the primary target group of Youth. The understanding of the product category and the target group helped us in designing an integrated campaign - Samsung Smart Champ Road show. The campaign witnessed On- Ground Activation clubbed with Radio amplification where Samsung Deluxe champ on the wheels travelled across youth touch points. Delhi, Lucknow and Kanpur witnessed the campaign which engaged more than 40118 people and created visibility to more than 91540.

Samsung Smart Champs