IPOL, an automotive lubricant manufacturer wanted to create awareness and tap potential of 50 cities in Uttar Pradesh. Taking clue from the insight that the truck drivers helps in the growth of India we designed, "Aao Chalae India". The concept created a direct connects with vehicles, mobility and India's prosperity. It was designed with four components: Visibility, Engagement, Entertainment and Demonstration. Merchandizing, posters, AVs, flip charts, street play and branded inflates were used to connect with the target group. The activation created awareness to 3867 mechanics. POS material was installed at 17660 units across 4000 touch points. The campaign resulted in 17% increase in sale for the brand.