Dabur India Ltd, wanted to expand Dabur Odomos Oil in the urban markets and wanted to connect with the appropriate target group. Jagran Solutions identified Urban Slums which is away from mainstream within the urban set of demographics as the core target group. To achieve the objective, "Mosquito Free Movement" was conceptualised. Interesting Flip charts, Street Play and Banners were used as reach out mediums. The activation found a new set of consumers that exists in urban markets. The campaign created awareness amongst 3000 families and samples were given and more than 21000 people were made aware on mosquito borne diseases and prevention in 4 large slums of Delhi.

Odomos Mosquito Free Moment