DFM food partnered with us to create connects between Crax & kids via fun engagement highlighting the flavors and introduce them to Ice Age -3 protagonist “Scrat”. To meet the strategic objectives and to establish connect with kids highlighting the association with Scrat, we created a platform – “Ring O Magic with Scrat”, a school contact program with Magic and Scrat & took it to 100 Schools. We specially created a magic show around Crax to engage and excite kids.

Crax Ring O Magic