Dabur wanted to create awareness about Odomos Oil in rural pockets of Aligarh, Uttar Pradesh. We did an on ground study and understood that these audiences have very little options for entertainment and during the summer months. This resulted in Dabur Odomos Haso-Hasao Macchar Bhagao campaign which was an integrated through van promotions, street play, haat kiosks, sampling, events and engagement. The laughter show was conducted in nearby towns where well known comedian performed to entertain rural audience.

Dabur Odomos - Hanso Hasao