Castrol India wanted to bounce back by affirming a healthy share in the Heavy Commercial Vehicle Segment Engine Oil category. Castrol Star Mechanic: A 9 month long loyalty cum incentive Program was created that covered 28 cities & enrolled more than 1000 active consumers. The campaign involved visiting 28 cities, collecting data from potential volume consuming mechanics; tele-calling, enrolments, product education, sales, tracking of SKU purchase, customised events, incentives, gratification, reporting and feedbacks.

Castrol Star Mechanics