Sunfeats biscuits wanted to reach kids & give them a taste & awareness about the Dream Cream Range. We created a unique engagement program by involving the God of Cricket: the legendry Sachin Tendulkar: “Share your Dream with Sachin”. We took the brand Dream Cream range to a mammoth 1650 schools & sampled the product to almost 1.5 million kids. Kids participated in Dream Cream engagement module & a few won themselves a chance to meet their role model: Sachin.