Cricket being a prime sport in Indian Sub Continent, Red Bull wanted to establish association with this popular sport and thereby earn buzz, visibility & brand recall. With Red Bull College Cricket we created connect and provided a platform to young crickters to show their talent and get recognized. The property tournament was designed in popular T20 format with knock out matches to award the best team in India and Asia. Total 48 teams participated in the tournament Created brand awareness to more than 16000 young target audiences.

Red Bull College Cricket 2013