In order to gain additional mind share in the competitive market, Top Ramen, with its new brand ambassador wanted to create awareness and gain mindshare. We identified that Top Ramen can be more liked by the children between the age groups between 5 years to 13 years and thus set our focus to communicate the “Champion” and “Sania Netwal” association with the brand and thus create a positive connect in schools. We created an engaging brand awareness campaign “Fun with Top Ramen Top Boy” - a school contact program which introduced kids with the brand mascot - Top Boy and made them aware of India’s super badminton player Sania Nehwal.

Fun with Top Ramen Top Boy