Samsung launched REX range and was looking to create a relevant connect with the dealers. To introduce Samsung REX Smart Phones to dealers and take their advocacy, we created a Road show – “REX Market Storming with Colors”. The fact that the dealers are busy can be mainly touched at their own stores helped us in designing a module which is float based and interactive. To bring in the flavor of Holi, Colors were used and performance troops were roped in to make them feel special and get the sense of festivity.

Samsung REX Market Storming