McD No. 1 has been positioned as the Friendship Brand, Dosti ka No. 1 spirit. It is meant of Friends, Fun and Enjoyment. To extend the communication on ground we created the road show where TG was motivated to Download the McD No. 1 Karaoke App and Sing along with friends. The campaign was supported by a branded open van with LCD and speakers. Crowd was able to see the things on the screen and this will create a Fun time. Branded games were created to engage and reward TG.