With the new message and brand renewal in place, Jaquar wanted to take the advocacy of its trade partners and partnered with Jagran Solutions to create a program for standardizing store display via sustained communication with trade partners all across India. We created Jaquar Trade Merchandisers: a do it yourself program where dealers were educated & motivated to do Jaquar Visual Merchandising in their stores. The Execution was done in three phases: Reccee; Brand Visibility Lessons and Customised Branding and Merchandizing. The campaign covered 1050 top Multi Brand Retail Outlets across India from 18 states.