Mahindra was looking to conduct an activation rally for their passenger vehicles in the rural segment. Mahindra wanted to promote their 4 vehicles- Mahindra Bolero, Mahindra Scorpio, Mahindra TUV 300, and Mahindra KUV 100. The objective of the rally was to spread awareness of the new models launched TUV300, KUV100. The motto was to deliver the message about the new launches to the last mile; also to create awareness about new Mahindra vehicles TUV300, KUV100 and the popular vehicles Bolero & Scorpio. The vehicles being sturdy and tough, co-relates to the lifestyle of the rural population, was tapped. Giving hands on experience to the TG and collecting their feedback was also an important objective.

Mahindra Josh Ka Karvan