Advocacy of mechanics to choose engine oil plays a crucial role in the lubricant market. It’s one segment which can make or break a brand. Over the years Castrol has positioned itself as a premium brand and hasn’t real gone overboard in offering discounts or schemes. While Mechanic Loyalty Program (MLM) is a common occurrence in the activation of lubricants, Castrol wanted to go a step forward in educating the mechanics with the brand story of Castrol Magnatec so that advocacy to customers can happen in the right way. Castrol clearly wanted to build a connection with mechanics of independent workshops to reduce their exit barrier through the medium of training.

Castrol Mobile Unit Activation