Dabur wanted to promote Chyawanprash in Rural U.P. Jagran solutions with their tremendous reach did a mobile road show going in 200 remote villages and interacted with consumers directly. A lot of interesting games were organized on the road show based upon the attributes of the brand. Product sampling was done and TG was given information about the benefits of Chyawanprash in their everyday life. The promotion was backed by media coverage and people participated in huge numbers.