Ceat being the first tyre company in India to provide comprehensive unconditional warranty for LCV tyres wanted to reach out to the TG directly. Jagran Solution with the objective of making TG aware of the offer designed a road show in 18 cities of U.P. and interacted with audience. Ceat wanted to associate with the TG's business; entertainment and health, a lot of interesting activities were planned for the audience on the road show like Tyre check up, innovative games and health checkup. Needless to say TG participated in huge numbers and the offer was successfully communicated.

Ceat Roadshow