With the concept of my style, gaining the form of Me-thopia, when Hajmola's marketing dilemma was to increase recall of its variants, Jagran Solutions allocated a personality to each variant and took Chulbuli Imli, mazedar mango and the all new naughty lemon to School Kids. The kids could "dress" the 3 "friends" in their own style. All entries were to be accompanied by 6 candy wrappers. The activation across 9 key markets for the brand received tremendous response, with a 55% redemption which showed a substantial impact in brand share via paid trials.

Dabur Hajmola Dress me