when Microsoft for its live services wanted to increase the ID base, we were faced with a unique dilemma how to get substantial numbers with a practical ROI. With GO A-live Challenge we came up with a unique solution, LETS GET ENTIRE COLLEGES TO COME ALIVE. Well what resulted was a inter campus challenge with over 600 B schools and graduate colleges participating. Across the country. The cool dude campus hero's and faculty champions made their all new college websites with easy click templates with the entire gambit of Live services integrated. What's More the campuses came alive with campus ID's me@mycollege.com. Well with GAC becoming a cult we added 3.5 lac plus live ids to MS, mapping back to a net addition of 15% to the base.

Microsoft Go Alive Challenge