is an annual initiative by Pepsi to promote Gatorade in India. Providing a concrete platform and promoting the young and budding bowling talent was the objective of "The Gatorade Pacers"- In the last two years with Gatorade Pacers 2006 and 2007, 2008 was our 3rd year in partnering Pacers. The initiative has become a property which is much looked forward to by schools across the country. Participants are selected across 2 groups: Under 15 and Under 22. The selection is conducted through school, college and cricket club contact programs across the 4 regions. Srinath, Sreesanth, T. A. Sekhar constituted the Jury for Gatorade pacers and were actively involved in the selection as well as the grooming process. Winners were sent to the Dennis Lilee Academy and the Runners Up to the MRF academy. The activity received tremendous response with over 4000+ students from across the 4 cities participating in the selection process. Around 800 schools, 80 colleges and 40 sports clubs from across India participated resulting in a whopping 300% growth in terms of absolute no. of participants from last year. The press conference was covered by all the major media networks like NDTV, Times Now and Brand Reporter.

Gatorade Pacers 2008