Marico's "Silk-n-Shine Shining Star Hunt" an activation targeted women aged 18-25 years, with the theme of "Chose to Shine". The activation conducted in colleges was a competition where contestants were tested for presence of mind, wit, talent, teamwork and ability to work their way around obstacles by making the right choices. The activation offered the participants a chance to undergo a free online virtual makeover and try out over 100 different looks - all at the click of a button!. The mechanics were simple: Get your photo clicked, which then gets loaded onto a laptop instantly. The laptop with pre-installed virtual makeover software enabled the participant to choose her look. Her choice of virtual makeover was used to determine her selection into the subsequent rounds of the Silk-n-Shine "Shining Star" Hunt, and the opportunity of getting crowned at the hands of Brand Ambassador Katrina Kaif, in addition to winning a cool sum of money!

Silk n Shine Shining Star Hunt at Campus