No pun intended when we took Play Station with its all new cool India specific content to BPO's we reached over 10 K tech savy young adults across 6 metros and voila! this is what we found More than 65 % of TG had not experienced Play station before the activity, More than 70 % of TG were not aware of Singstar game earlier, More than 75 % of TG rated the Singstar game excellent & Good. Well no marks for guessing that the stats have now changed.

BPOs turn to Play Stations