Dabur wanted to promote Chyawanprash in Bihar with objective to reach out to mothers through kids and make them aware of importance of Chyawanprash in their child's everyday life. Jagran Solutions developed a concept "Androoni Shakti Choonauti" for the kids and took the brand to 200 schools in Bihar. The product was heavily promoted through innovative games intrinsic to brand, banners and posters in school. With a Brand AV and Letters to the mothers, which also included a slogan contest and Discount coupon. The activity got tremendous media coverage and kids participated in huge numbers making it a success.