The initiative in which JS partnered ITC for the new product range with Organized and dedicated branding and sales initiatives @ retail outlets in b category cities in India. The year round activation was aimed at sprucing up sales and sampling at retail. It includes Gaining Shelf Space, Increasing retail presence, Adding sales volume by tapping impulse purchase consumer segments. JS recruits and runs a dedicated team for this activation which also includes Vivel & Superia.

ITC Retail Activation