The "Wow" starts here !!! a special tie-up which changed the look and feel of 400 CCD's across the country. With cross promotions becoming big in the International marketers book, Jagran Solutions took the launch of the decade to 2.8 million consumers with special cartoons on merchandise, T-shirts and mugs, branded menu panels and cards, the special commemorative brew "Wow-fee and free wristers with every Wow-fee. Door stickers, posters and a makeover for Cafe Beat completed the "Wow". A first in the history of launches and one more in the list of Jagran Solutions' firsts, the campaign received international acclaim for its innovations and impact.