Activity and its Objective: Increase in Brand recall of Servo Lubes through an awareness cum Sales driven campaign in order to register Servo brand in the mind of direct buyers (consumers) of lubes and influential buyers (Mechanics) JS conceptualized an activation at Indian Oil fuel stations Automobiles and a float across Delhi and Haryana wherein direct and influential buyers were reached at Indian Oil petrol pumps and Mechanic Markets and were informed about the features of the lubes. Mechanics were engaged around fun filling brand games with some exciting prizes and were shown tvcs and were educated on the key features of using Servo lubricants in Automobiles.

Servo activates Consumers