Festivals being the hottest thing in India, the brand wanted to take a cultural route and bring out the real essence and spirit of Diwali, it wanted an activity involving its TG- "women". Jagran Solutions developed a concept, Fair and Lovely carnival, for women in Kanpur and Lucknow wherein a lot of interesting activities were designed for the ladies like Fair and Lovely face of the festival, cookery and rangoli contests, astrology. The event brought the true essence of womanhood to the forefront.

Fair and Lovely Ayurvedic