Saheli Contraceptive pills wanted to reach out to married ladies in U.P. Jagran solutions developed a theme-"Grah Saheli" - A hunt for the woman who is a true friend to her family and society. What followed were road shows, RWA's activity, parlors activity in seven cities U.P. inviting entries from ladies. Free consultancy was given to the TG by doctors enrolled in the programme. Needless to say that response was truly awesome and ladies came out of their houses with an aim to become the "Grah Saheli" of their city. The Clients response speaks for us.