Adidas Uprising
To make a country of 1.3 billion get out of their lounge chairs, hammer down the excuses, and get a kick on their backsides … adidas couldn’t just put out another campaign, it had to organise a mini-revolution. Hence, the adidas Uprising.
With such a daunting ask being faced by a sport brand, adidas had to put together an equally daunting event that brings a paradigm shift in the mind-set of the consumer. adidas acted as a catalyst drawing a city takeover that changed 3 key cities forever, starting with Bengaluru, and then taking it to Delhi & Mumbai. adidas provided a colossal change by activating multiple sports across multiple venues over a weekend. With a total of 69 venues, and 18 sporting disciplines getting activated in these cities, a NO for an answer was unquestionable.
Castrol Mobile Unit Activation
Advocacy of mechanics to choose engine oil plays a crucial role in the lubricant market. It’s one segment which can make or break a brand. While Mechanic Loyalty Program (MLM) is a common occurrence in the activation of lubricants, Castrol wanted to go a step forward in educating the mechanics with the brand story of Castrol Magnatec so that advocacy to customers can happen in the right way. Castrol clearly wanted to build a connection with mechanics of independent workshops to reduce their exit barrier through the medium of training.
After a lot of in-depth thinking, we mutually came to a conclusion that building a mobile unit would be the most feasible option to run the program on a long term basis. Finally, it was zeroed onto building the whole model on a hatchback car where brand AV could be played on a LED screen.
