TRULY SPECIAL THESE PROJECTS ARE.

To make a country of 1.3 billion get out of their lounge chairs, hammer down the excuses, and get a kick on their backsides … adidas couldn’t just put out another campaign, it had to organise a mini-revolution. Hence, the adidas Uprising. With such a daunting ask being faced by a sport brand, adidas had to put together an equally daunting event that brings a paradigm shift in the mind-set of the consumer. adidas acted as a catalyst drawing a city takeover that changed 3 key cities forever, starting with Bengaluru, and then taking it to Delhi & Mumbai. adidas provided a colossal change by activating multiple sports across multiple venues over a weekend. With a total of 69 venues, and 18 sporting disciplines getting activated in these cities, a NO for an answer was unquestionable.

Red Bull Energy Drink, which is a functional beverage and it is said to vitalize the mind and body with its unique combination of high quality ingredients. The premium energy drink is developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life. Red Bull India conducts various sports events in order to give platform these performance-oriented and dynamic people. Red bull India Campus Cricket (RBCC) is one of the International sports events, every year which has been being executed in India since 2012 and it gives a platform to talented young cricketers.

Jagran solutions makes the famous Rajgir Mahotsav, a musical & magical affair once again this year. The festival was organized by the Bihar State Tourism Development Corporation (BSTDC) and the Nalanda district administration. The three day extravaganza, held between 25th and 27th November2016, got enriched by the participation of leading artists from music and dance who performed with the same enthusiasm as the audience. Jagran Solutions provided turnkey solution for the event including the venue logistics, stage, artist and guests’ management and complete event execution.

From past few years it has been recorded that people killed on roads are far more than the number of people killed in all our wars put together. Maruti Suzuki India Ltd, wanted to create awareness drive in the city around the road safety and educate TG to follow traffic rules & regulations. Keeping in mind the key objective of the activity, we wanted to build a platform where the TG could be made aware about importance of Road safety for themselves and for others too. Our campaign concept was - PLEDGE TO BEAT SMART. Every year thousands of lives are lost in road accidents. If people follow traffic rules & act as a better driver then lot of lives could be saved. We can motivate people to be a responsible driver & reduce accidents on roads thereby reduce causalities due to road accidents. Thus giving a heart one more chance to beat.

The concept of the set up was briefly based on the adidas boost wall global design, which was implemented on a larger scale (30ft x 15ft Boost Wall). The motto of the activation was to help all professional runners and inspired runners to be a healthy runner of life! To implement this, a team of 4 renowned sports physiotherapists from Delhi and Bangalore were appointed during the whole activation. In less than 48 hours of time, the agency team had successfully installed the BOOST WALL followed by the engagement & product experience zone. Over-all 8000 people in Bangalore & 6000 people in Delhi hit the booth during the 3 day activity & 4500+ people participated in the contest (Delhi & Bangalore).

The program is envisaged for focused interventions to improve the Child Sex Ratio, within an overall National Strategy for Beti Bachao, Beti Padhao. Recognizing that the issue of decline in Child Sex Ratio is complex and multi-dimensional, it shall be addressed within the broad framework of survival, protection and education of girl children. A Mass Communication Campaign on Information, Communication & Education on Beti Bachao-Beti Padhao was executed by us: The program was initiated with the launch of “Beti Bachao, Beti Padhao”, a nation-wide campaign to increase awareness on celebrating Girl Child & enabling her education. The campaign aimed to ensure that girls are born, nurtured and educated without discrimination to become empowered citizens of this country with equal rights.

Challenge was to establish Red Bull's association with the First Indian Grand Prix and create high visibility through earned media. "Red Bull Speed Street", a grand show at the Indian Landmark "India Gate", New Delhi was conceptualized with Daniel Ricciardio. Ricciardio vroomed at a top speed of 350km/hr on his Red Bull F1 car giving spectators first taste of F1 in India. The excitement was further punctuated with professional bikers' stunts, a convoy of Renault. The high visibility show witnessed more than 50000 live audiences and earned media with 114 print media & 22 television coverage.

Red Bull wanted to create relevant connect with youth by introducing a new sports property X-fighters Jam. We decided to put up a grand show of X-Fighters at India Gate. The stage was all set for 30th June 2012 with historic India Gate as the venue. FMX stars Nick Franklin, Nick DeWit, Gilles Dejong and Martin Koren enthralled Delhi crowd with some action-packed skills in a high-octane 45-minute breath taking show. The Freestyle bikers essayed some high flying stunts like smoking wheels, rowing engines and air-borne machines. The hallowed India Gate lawns barricaded from all sides saw the opening act of Bhangra troop followed by power-packed performance by Honey Singh.

The Global Bihar summit was inaugurated by Prime Minister of Nepal in Patna on 17 February 2012. The summit on changing Bihar was jointly organized by Bihar Foundation, Asian Development Research Institute and Institute for Human Development. Jagran Solutions conceptualized, designed and executed the event in a manner to attract maximum number of foreign delegates. The event witnessed promotions at major gateways like airport, public places etc. The summit observed 6 plenary sessions and 111 workshops in a span of just three days. The closing ceremony of the summit was organized at Hotel Maurya which observed traditional as well as Bollywood performances.

Microsoft wanted to create buzz in India & around the globe with Windows Vista Global Launch. Jagran Solutions understood that the launch should be of a scale to glue the world and should create media hype. We planned to conduct the launch at the backdrop of Taj Mahal. For the first time in the decade a brand was launched against the backdrop of Taj. Street kids were trained to present a choreographed dance to unveil the logo bring alive the USPs of security. The event was webcasted for China, Australia, UK, France, Brazil and US.

The objective of the campaign was to bring brand alive by creating: "Dar Ke Aage Jeet Hai" live experiences for TG and generate hands on trials amongst the TG. On-Ground promotion was conceptualized with pin-point details on creating the "Fear & Victory" experiences for the audience. It had uniquely designed games like Knife Wall, Dark Box, and Walking on Glass and Get the Dew, empowered by a team of trained manpower, emcee and supervisors. Instant gratification of the winners was done by giving them Mountain Dew branded merchandise.

The second edition of Audi Twin Cup, a global property where all members of the Audi dealer network take part to emerge as the best technical workforce amongst its sister dealerships. Jagran Solutions provided turnkey solution starting for lodging & boarding, set-up, logistics, event direction, in-venue co-ordination and other responsibilities. We organised Liquid Drumming Act which left the audience glued to the performance. Further to raise the bar we engaged them with Tron UV act post which the trophy was reviled. Other performance included an amazing piece of Sand Art Drawing by Nitish who created scene of Berlin, a flight to India, Gateway of India and eventually a man with vision about Audi being No. 1.

Gatorade wanted to reach out to young sportsmen across India to spread awareness of Gatorade and its sports benefits. To connect with the target audience, a unique talent hunt was conceptualized, related to the most popular sports in the country - Cricket. This allowed Gatorade to connect with TG at an aspiration level. This gave birth to Gatorade Pacers, a platform to communicate its advantages. The activity spread across 7 cities across India reached to more than 6000 students from 900 schools and 130 colleges.

We launched the Castrol Formula Gel as revolutionary new product in grease portfolio and to build its image as the performance leader amongst mechanics. Our research results highlighted that ball bearing are the worst effect part due to engine oil and we built the campaign highlighting this - Death of Ball Bearing. Emphasis was given upon the pain of a ball bearing has to undergo. Concept ensured that ball bearing got its due and got the mechanics thinking about it in an active way.

After having successfully executed the inaugural edition Jagran Solutions was the number one choice to execute the program following a multi-agency pitch. Jagran Solutions is responsible for availing all the necessary permissions, on-ground co-ordination, security, branding, logistics support and execution of all the matches. This year Red Bull wanted to reach out to 4 new cities making the total number of cities 12. Young cricketing stalwarts from different colleges of India participate in this prestigious tournament. 4 college teams from each city competed against each other in a knockout phase to determine a city winner. Post this all the 12 winning teams from their respective cities competed in the Quarter Finals, Semi Finals and Finals of the tournament.