Adidas Boost
The concept of the set up was briefly based on the adidas boost wall global design, which was implemented on a larger scale (30ft x 15ft Boost Wall). The motto of the activation was to help all professional runners and inspired runners to be a healthy runner of life! To implement this, a team of 4 renowned sports physiotherapists from Delhi and Bangalore were appointed during the whole activation.
In less than 48 hours of time, the agency team had successfully installed the BOOST WALL followed by the engagement & product experience zone.
Over-all 8000 people in Bangalore & 6000 people in Delhi hit the booth during the 3 day activity & 4500+ people participated in the contest (Delhi & Bangalore).
DAVP Beti Bachao Beti Padhao
The program is envisaged for focused interventions to improve the Child Sex Ratio, within an overall National Strategy for Beti Bachao, Beti Padhao. Recognizing that the issue of decline in Child Sex Ratio is complex and multi-dimensional, it shall be addressed within the broad framework of survival, protection and education of girl children.
A Mass Communication Campaign on Information, Communication & Education on Beti Bachao-Beti Padhao was executed by us: The program was initiated with the launch of “Beti Bachao, Beti Padhao”, a nation-wide campaign to increase awareness on celebrating Girl Child & enabling her education.
The campaign aimed to ensure that girls are born, nurtured and educated without discrimination to become empowered citizens of this country with equal rights.