Instax Mini SE

Fujifilm

Objective

To create widespread awareness about FujiFilm's innovative Instax Mini SE camera through a captivating launch event.

Overview

The strategy was to immerse the audience in instant photography. Hence, we orchestrated the Instax Mini SE camera launch in Mumbai with a vibrant stage, dynamic lighting, sound, LED displays and a customised photo booth.

Execution and Implementation Strategy

We overcame the challenge with a captivating carnival theme featuring actress Kriti Sanon, MD Fujifilm India Mr. Koji Wada, and Associate Director Mr. Arun Babu in an interactive live session. Afterward, guests enjoyed a custom photo booth, capturing free pictures with the new Instax SE camera as memorable keepsakes.

Results and Achievements

The innovative setup became the event's highlight attracting 500+ attendees and extensive social media coverage.