IPL Van Campaign

Jio Cinema

Objective

To encourage JioCinema app downloads by engaging target audiences via live IPL streaming on JioCinema.

Overview

The campaign promoted IPL streaming on JioCinema by deploying branded vans with LED screens to 450+ towns, engaging communities with interactive sessions, live streaming, and app demos.

Execution and Implementation Strategy

Branded vans with LED screens were deployed daily in 5-6 areas, showcasing IPL promos, highlights, or live matches. MCs engaged viewers with JioCinema's key messaging, while promoters assisted with app downloads and demos.

Results and Achievements

Successfully promoted IPL streaming in 450+ towns across 650 activation days resulting in 87,000+ app downloads.