Mother Dairy - Dahi Handi

BigFm

Objective

To enhance brand visibility and promote free sampling of Mother Dairy's Dahi in association with Big FM.

Overview

The strategy involved brand promotion of Mother Dairy and Big FM by distributing free Mother Dairy Dahi packets to Govindas at various Dahi Handi events across Mumbai.

Execution and Implementation Strategy

We identified the top 6 Dahi Handis in Mumbai for maximum visibility and brand awareness. A branded van was stationed at these locations, distributing free Mother Dairy Dahi samples. Additionally, a cutout was placed next to the van, encouraging people to take photos.

Results and Achievements

Large crowds gathered near the van, receiving free Dahi samples and taking photos, maximizing brand awareness and visibility.