Performance Ka Superhero

Motul

Objective

To promote and create awareness of the Motul 8000 Perfomax product across key Indian cities.

Overview

The strategy aimed to engage retailers, mechanics, and garages in six cities by showcasing the Motul 8000 Perfomax and its key benefits.

Execution and Implementation Strategy

We approached our TG in a Motul-branded Innova. Each product introduction included a brief cake-cutting followed by an engaging car video game. All participants were given complimentary snacks and free merchandise by Motul.

Results and Achievements

Engaged 4,577+ mechanics by launching the product at 316 outlets and mapping 3,400+ retailers and garages.