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Nayara Engines

Objective

To engage with the target audience, educate them about the benefits of Nayara Energy, and drive brand awareness through interactive activities.

Overview

The campaign focused on engaging 140 societies in 14 cities via branded vans stationed at key locations. Attendees participated in activities, learned about the brand, and received merchandise to enhance recall and goodwill.

Execution and Implementation Strategy

The activation featured a spin-the-wheel game, QR code scanning for petrol pump redemptions, and a presenter’s spiel to educate participants. Covering 140 fuel retail outlets, high-quality visuals captured key moments ensuring complete campaign coverage.

Results and Achievements

The campaign saw high engagement with 71,000+ QR scans in 196 days and numerous redemptions.