Pulsarmania 2.0

Bajaj

Objective

To celebrate Pulsars historic achievement as the sole sports motorcycle brand to sell one million motorcycles in a single year.

Overview

Pulsar Mania 2.0 showcased the new Pulsar range with stunt shows, challenge zones, and a stunt school. The event included bike displays, photo ops, and prioritized safety with gear, barricades, and medical services.

Execution and Implementation Strategy

We managed events across multiple cities, delivering top-notch execution that met Bajaj Auto Limited's high standards. Our dedicated teams, led by seasoned experts, ensured flawless event management, creating an unforgettable experience for Pulsar Maniacs.

Results and Achievements

500,000+ people engaged across 70+ towns, offering 50,000+ experiences to fans. 1M + social media impressions, all leading to 35% sales increase in Q3 2023-2024.