Quartz Engine Oil Van Campaign

Total Energies

Objective

To generate awareness for Total Energies' new Quartz Engine Oil through our engaging "Total Van Campaign" at dedicated touchpoints.

Overview

To highlight the excellence of Quartz Engine Oil, we launched a Van Campaign across cities like Mumbai, Delhi, and Kolkata, visiting mechanic shops to promote the product.

Execution and Implementation Strategy

We hosted a VR (Virtual Reality) game of cars for the mechanics. They got to experience the amazing Quartz Oil's benefits via VR! The crowd was given freebies like wallets and t-shirts by Quartz Oil.

Results and Achievements

By visiting 300+ shops and engaging with 1500+ mechanics, our Total Van Campaign received a highly positive response, marking a successful promotional effort.