RC VR Gaming Zone

Royal Challenge

Objective

To amplify RC’s brand presence beyond the stadium and connect with a wider audience through immersive, cricket-inspired gaming experiences.

Overview

To bring the spirit of RC closer to fans, we executed the Challenger Gaming Zone across 4 major cities. The event transformed venues into high-energy gaming hubs with VR cricket, console games, and interactive contests.

Execution and Implementation Strategy

We built custom gaming zones with cricket-themed VR setups, console games, live hosting, and engaging giveaways. With influencer tie-ups and branded digital campaigns, we ensured high visibility both on-ground and online.

Results and Achievements

The campaign saw enthusiastic participation, drawing over 8,000+ fans across all cities, and garnering 25,000+ eyeballs.