Saathi Mela

Sleepwell

Objective

To create awareness of Sleepwell's products among carpenters through dedicated engagement meets.

Overview

The campaign targeted a total of 1,800+ carpenters from across 12 cities, aiming to educate them about Sleepwell's product range and benefits via meetups.

Execution and Implementation Strategy

Upon arrival, carpenters registered and were welcomed with a rose and refreshments. They received their IDs, and had their photos taken. These were developed and packaged as takeaways along with gifts. The session included a product briefing, live demos, engaging games, lunch, and additional takeaways.

Results and Achievements

The campaign successfully engaged 1,800+ carpenters, effectively raising awareness of Sleepwell's products, and fostering a positive and interactive experience for all participants.