Saras Mela 2024

JEEVIKA (Bihar Rural Livelihoods Promotion Society - BRLPS)

Objective

The Saras Mela 2024 aimed to provide a platform for rural artisans to showcase their skills, connect with a wider market, and promote economic empowerment and cultural exchange.

Overview

The event, organized by JEEVIKA (Bihar Rural Livelihoods Promotion Society - BRLPS), was held at Gandhi Maidan, Patna, and featured a vibrant display of rural entrepreneurship. The mela was graced by Shri Shrawan Kumar, Hon. State Rural Development Minister of Bihar.

Execution and Implementation Strategy

The execution of the event curated an engaging experience with 560+ stalls, interactive exhibits, and culinary highlights like "Didi ki Rasoi", which served authentic Bihari cuisine and delicacies from other regions.

Results and Achievements

Jagran Solutions received the Excellence Award for its outstanding execution by attracting 16 lakh visitors, generating ₹21 crore in sales within 15 days.