Shrimad Ramayan

Sony Entertainment Television

Objective

To create awareness of the show in multiple cities of UP, MP & Gujarat at dedicated touch points with thematic Branding and Engagement activities.

Overview

The strategy was to transport the audience to an ancient spiritual era. Hence, we designed “Shri Ram Rath Yatra” with beautiful idols placed on it and created a Ram mandir like ambiance by chanting "Ram Stuti", performed Maha Aarti, and also distributed prasad. People were encouraged to come forward and fill the "Ram Naam Book".

Execution and Implementation Strategy

An extensive rout mapping was done across Gujarat, UP & MP. The team wore saffron color kurtas to add to authenticity.

Results and Achievements

16k + corporal engagement. 10 lacs + print and other mediums engagement. 2.4 lac + reach and other engagement.