TVS Raider College Activation

TVS

Objective

TVS Raider aimed to become the top choice for Gen-Z riders through a multi-city college activation campaign. By offering first hand bike experiences, the brand sought to boost engagement, increase test rides, and capture leads from students in Tier-2 cities.

Overview

Covering 300+ colleges, 60+ cities across 4 states, the campaign immersed students in On-ground activations, gaming challenges, and contests. While energetic anchors and exclusive giveaways amplified participation, social media integration further boosted presence.

Execution and Implementation Strategy

The campaign featured custom-branded Raider zones on campuses offering guided test rides. Anchors led activities, giveaways and branded hashtags further enhanced student participation and digital presence.

Results and Achievements

With 43,000+ test rides, 16,000+ Instagram interactions, and over 9,00,000 eyeballs, TVS Raider established a strong presence that boosted brand preference, driving sales growth among Gen-Z riders.