Veer Hanuman

Sony SAB

Objective

We aimed to launch Veer Hanuman with impact by blending mythology and innovation, creating emotional and digital engagement across audiences.

Overview

The campaign was executed on MahaShivratri in Ujjain, where Jagran Solutions brought Hanuman’s story to life through a one-of-a-kind 3D sky projection over the Shipra River.

Execution and Implementation Strategy

The team set up a 30m x 12m floating holographic screen with precise tech mapping and immersive visuals. The experience fused devotional ambiance with cutting-edge projection technology, creating a powerful narrative.

Results and Achievements

Jagran Solutions successfully executed the event, with over 3,500 people attending live and the campaign garnering 181M+ digital views, setting a benchmark in experiential storytelling.